One of the biggest benefits of cloud software is that customers can avoid the effort and cost associated with upgrades, security, hosting etc.  The tradeoff is that unlike (most) owned or "on-premises" solutions, customers don't have the ability to customize the software to meet their very specific business requirements.  As most cloud software solutions operate under a "shared" model (multiple customers using the same version of the software simultaneously), it means that any changes could likely impact just about every other customer that uses the solution as well.  Generally, everyone (vendor and customer) benefits by providing a solution that is relatively uniform across the board, thus making upgrades, security etc easier to manage.   What this means to customers in these cases is that features that they may need, which are specific to their use case, are unlikely to get implemented unless numerous similar requests for the same feature are submitted by othe