In the rapidly evolving digital landscape, nonprofit organizations and small to medium-sized businesses (SMBs) face significant challenges in managing the cost of technology, particularly when it comes to cloud software subscriptions. A vivid example of this challenge was recently seen in the experience of a client who was confronted with an 11% price increase for their donor management platform subscription, following a 13% increase the previous year.  These increases were justified by the technology vendor due to additional features that our client had no intention to use now or in the future, but were being forced to pay for as "part of the new package".  This situation underscores a common predicament: technology costs can escalate quickly, eating into the budgets of organizations that can least afford it.  Failing to plan and manage them from a value-focused perspective leaves organizations at the whims of vendors that are tasked to grow their revenues at the unfortunate